What is the definition of Ethos in communication?

Ethos in communication refers to the credibility and ethical appeal of the speaker or author. It encompasses the character and trustworthiness that a communicator projects, which is essential in persuading an audience. This concept is heavily tied to the idea that individuals are more likely to be influenced by someone they perceive as credible and knowledgeable.

In terms of the choices provided, the mention of "Logic, facts, and data" directly connects to ethos because when a communicator presents logical reasoning or supports their message with factual data, they enhance their credibility. This, in turn, bolsters their ability to persuade an audience. An audience tends to trust a communicator more when they provide reliable information that supports their claims, thus making the argument more compelling.

Other concepts such as emotion and storytelling relate more closely to pathos, which appeals to the audience's feelings. Clear, concise, and correct information is important but does not encompass the broader concept of credibility and ethical decision-making that defines ethos. Interpersonal skills, while valuable in communication, do not solely capture the essence of building credibility and trust, which is central to understanding ethos.